Gartner Research

Tech CEOs: Amplify Demand Generation Results With a Free Trial

Published: 28 February 2019

ID: G00384677

Analyst(s): Christy Ferguson , Jeff Chamberlain


Recent Gartner research indicates that free trial offers are one of the top performing calls to action for software providers, but they are underutilized. Tech CEOs should incorporate free trials into business plans to boost demand generation.

Table Of Contents


  • Consider a Range of Free Trial Scenarios
  • Develop a CTA for Your Free Trial Option
  • Develop a Comprehensive Demand Generation Campaign to Support Your Free Trial Offer
  • Conclusion

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