Gartner Research

Use This Formula to Focus Your Social Marketing Strategy

Published: 20 February 2019

ID: G00383515

Analyst(s): Jay Wilson

Summary

Marketing leaders continue to invest heavily in social marketing programs, but can lose focus and struggle to demonstrate results. These challenges often stem from ill-defined social marketing strategies. Use our formula to refine your social marketing strategy and focus your efforts.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Who Do You Want to Engage?
  • Where Is Your Audience?
  • How Will You Engage Your Audience?
  • What Results Do You Seek?
  • How Will You Know You Succeeded?

Gartner Recommended Reading

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Log In

Become a client

Learn how to access this content as a Gartner client.