Gartner Research

Use This Formula to Focus Your Social Marketing Strategy

Published: 20 February 2019

ID: G00383515

Analyst(s): Jay Wilson


Marketing leaders continue to invest heavily in social marketing programs, but can lose focus and struggle to demonstrate results. These challenges often stem from ill-defined social marketing strategies. Use our formula to refine your social marketing strategy and focus your efforts.

Table Of Contents
  • Key Challenges



  • Who Do You Want to Engage?
  • Where Is Your Audience?
  • How Will You Engage Your Audience?
  • What Results Do You Seek?
  • How Will You Know You Succeeded?

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