Gartner Research

How Tech CEOs Use Evangelism to Drive User Community Content

Published: 20 February 2019

ID: G00383994

Analyst(s): Wataru Katsurashima

Summary

User communities can be the best place to generate content based on the customer’s voice, but a user community rarely has many active members voluntarily creating content. Tech CEOs should develop a sharing-oriented culture so community evangelists spread the value of information sharing.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Discover and Grow Community Evangelists Within Target Markets
  • Develop a Sharing-Oriented Culture by Evangelizing Community Value
  • Build a Community-Driven Business Culture Within the Company

Case Study

  • Japan Amazon Web Services User Group (JAWS-UG)

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