Published: 21 February 2019
ID: G00379651
Analyst(s): Todd Berkowitz, Suzanne White, Julian Poulter, Christy Ferguson
TSPs that properly invest in account-based marketing programs report a double-digit percentage lift in pipeline contribution, deal size, deal velocity and win rates. Technology product marketers need to work closely with sales to enact ABM programs to maximize success.
Introduction
Analysis
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