Targeting Generation X on the Cusp of Change
Published: 21 February 2019
Gen X is notoriously difficult to market to — now even more so as they enter a major life stage shift. But brands that leverage the right values will be well-positioned to connect with a newly time- and money-rich cohort.
Table Of Contents
- Key Challenges
- Discretionary Time- and Income-Driven Sectors Should Dial Up Their Efforts as the Gen X Nest Empties Out
- Align Marketing Strategies to Shifting Life-Stage-Impacted Value Priorities
- Capture Higher Income, Educated Xers by Addressing Distinct Drivers
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