Gartner Research

Tech CEOs Should Expand Marketing Channels and Calls to Action to Improve Demand Generation Success

Published: 22 February 2019

ID: G00384609

Analyst(s): Chrissy Healey, Christy Ferguson

Summary

Increasing the number of calls to action and channels in the marketing mix improves conversion rates across the buying cycle. Tech CEOs must ensure this mix is aligned to how buyers engage to improve the success of demand generation programs.

Table Of Contents

Analysis

  • Define Marketing Channels to Amplify Content and CTAs
  • Identify Appropriate Calls to Action
  • Align CTAs and Marketing Channels to Target Buyer Profiles and Buying Cycle Stages
  • Summary

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