Gartner Research

Market Opportunity Map: Enterprise Application Software, Worldwide

Published: 22 February 2019

ID: G00378822

Analyst(s): Hai Swinehart , Julian Poulter , Balaji Abbabatulla , Yanna Dharmasthira, Nigel Montgomery , John Kostoulas , Chris Pang , Robert Anderson , Adam Woodyer


SaaS will dominate most application markets driving growth, but with lower margins than on-premises software. Technology general managers can accelerate growth by developing SaaS products for high-growth markets like CRM and HCM, and cross-sell other products and services to improve margins.

Table Of Contents

Market Opportunity Map


Strategic Options

  • SaaS Will Drive Growth Across Most Application Software Markets
    • Recommendations
  • On-Premises Licensed and Maintenance Spend Is Declining
    • Recommendations
  • Cross-Sell Additional Services and Reduce Working Capital Cost
    • Recommendations

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