Published: 22 February 2019
ID: G00378822
Analyst(s): Hai Swinehart, Julian Poulter, Balaji Abbabatulla, Yanna Dharmasthira, Nigel Montgomery, John Kostoulas, Chris Pang, Robert Anderson, Adam Woodyer
SaaS will dominate most application markets driving growth, but with lower margins than on-premises software. Technology general managers can accelerate growth by developing SaaS products for high-growth markets like CRM and HCM, and cross-sell other products and services to improve margins.
Market Opportunity Map
Introduction
Strategic Options
Gartner Recommended Reading
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