Gartner Research

Market Opportunity Map: Enterprise Application Software, Worldwide

Published: 22 February 2019

ID: G00378822

Analyst(s): Hai Swinehart, Julian Poulter, Balaji Abbabatulla, Yanna Dharmasthira, Nigel Montgomery, John Kostoulas, Chris Pang, Robert Anderson, Adam Woodyer

Summary

SaaS will dominate most application markets driving growth, but with lower margins than on-premises software. Technology general managers can accelerate growth by developing SaaS products for high-growth markets like CRM and HCM, and cross-sell other products and services to improve margins.

Table Of Contents

Market Opportunity Map

Introduction

Strategic Options

  • SaaS Will Drive Growth Across Most Application Software Markets
    • Recommendations
  • On-Premises Licensed and Maintenance Spend Is Declining
    • Recommendations
  • Cross-Sell Additional Services and Reduce Working Capital Cost
    • Recommendations

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