Published: 22 February 2019
ID: G00378822
Analyst(s): Hai Swinehart , Julian Poulter , Balaji Abbabatulla , Yanna Dharmasthira, Nigel Montgomery , John Kostoulas , Chris Pang , Robert Anderson , Adam Woodyer
SaaS will dominate most application markets driving growth, but with lower margins than on-premises software. Technology general managers can accelerate growth by developing SaaS products for high-growth markets like CRM and HCM, and cross-sell other products and services to improve margins.
Market Opportunity Map
Introduction
Strategic Options
Gartner Recommended Reading
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