Gartner Research

Small Business Research: How Small Business Owners Buy Telecommunication Products and Services

Published: 22 February 2019

ID: G00704070

Analyst(s): Marketing to Small Business Research Team

Summary

Effective marketing strategies that drive business owner acquisition and retention require buying behavior insight. Marketing leaders can use this research to gain a detailed perspective on what small business owners want, need and expect from their telecommunication products, services and providers.

Table Of Contents

Table of Contents

Understanding the Landscape

Product and Service Spend

Product and Service Ownership

Brand Preference

Product and Service Understanding

Evaluating the Research Journey and Decision Making

Purchase Motivators

Purchase Decision Information Sources

Future Spend

Deepening the Relationship

Loyalty Builders

Information

Connection

Conclusion

Recommended by the Authors

About This Research

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