Gartner Research

Nokia: The Asia/Pacific Challenge

Published: 31 March 2003

ID: G00113544

Analyst(s): Bertrand Bidaud, King-Yew Foong, Ann Liang, Kobita Desai, Nick Ingelbrecht, Sauk-Hun Song

Summary

The Asia/Pacific region represents Nokia's biggest challenge. While overwhelmingly dominant in many GSM markets, Nokia has a limited presence in Japan and South Korea. In China, Nokia has been unable to dislodge Motorola.

Table Of Contents
  • Issues and Challenges for Nokia in Asia/Pacific
  • The China Challenge
  • Bigger Always Better?
  • Threats to Brand Loyalty
  • Asia/Pacific: Barometer of Worldwide Change?
  • CDMA Markets

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