Gartner Research

3 Ways for Tech CEOs to Increase Pricing Power in an Increasingly Competitive Landscape

Published: 25 February 2019

ID: G00378117

Analyst(s): Eric Hunter


Pricing power erodes in highly competitive markets. Tech CEOs must leverage a combination of customer experience, value acceleration and vertical differentiation for stronger price positioning and greater profitability in these circumstances.

Table Of Contents
  • Key Challenges



  • Method 1: Focus on Customer Experience to Maximize Retention
  • Method 2: Accelerate Customer Value Realization
    • Proof-of-Concept (POC) Engagements
    • Freemium/Free Trial Pricing
  • Method 3: Offer Industry-Specific Packaging Options
  • Conclusion

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