Gartner Research

Win/Loss Data Is a Rich Source for Competitive Intelligence

Published: 27 February 2019

ID: G00375105

Analyst(s): John Santoro , Scot Kim


Competitive intelligence is an essential product planning discipline that provides technology product teams with valuable insights about the market. Technology product managers should use win/loss data to improve their understanding of how their product is perceived against the competition.

Table Of Contents
  • Key Challenges



  • Collaborate With the Win/Loss Program Owner
  • Enrich the Win/Loss Data Through Interviews
  • Present Competitive Insights

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