Gartner Research

Learn the Five Components of Marketing Data Management for Successful Marketing Analytics

Published: 28 February 2019

ID: G00349095

Analyst(s): Lizzy Foo Kune , Benjamin Bloom

Summary

Although analytics is a top priority for marketing leaders today, many teams lack the expertise to collect, manage and organize the explosion of data under their purview. Use this research to increase your data management literacy and drive marketing analytics maturity.

Table Of Contents
  • Key Challenges

Introduction

  • Marketers: Take a Leading Role in Data Management

Analysis

  • Marketing Data in the Enterprise
    • Types of Marketing Data
    • Data Privacy and Security
  • Five Components of Data Management
    • Component 1: Acquire
    • Component 2: Organize
    • Component 3: Store
    • Component 4: Analyze
    • Component 5: Deliver

Case Study

Gartner Recommended Reading

  • Methodology
  • Definitions

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