Published: 28 February 2019
Analyst(s): Marketing Research Team
Digital business is an existential imperative for some, and for others it will affect whether they realize future business success. Marketing leaders must support their enterprise’s strategy, enabling it to build a business model that capitalizes on digital business opportunities.
Know the Fundamentals of Digital Business
Table 1: Industry Examples of Digital Business Transformation Initiatives
Every Function Plays a Role in Digital Business Transformation
Transformation Is an Ongoing Process That Has Already Begun
4 Steps for Facilitating a Digital Business Response
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