Gartner Research

Driving Digital Business Transformation for Industry Leadership: A Marketing Perspective

Published: 28 February 2019

ID: G00707392

Analyst(s): Marketing Research Team


Digital business is an existential imperative for some, and for others it will affect whether they realize future business success. Marketing leaders must support their enterprise’s strategy, enabling it to build a business model that capitalizes on digital business opportunities.

Table Of Contents


Key Findings



Know the Fundamentals of Digital Business

Table 1: Industry Examples of Digital Business Transformation Initiatives

Every Function Plays a Role in Digital Business Transformation

Transformation Is an Ongoing Process That Has Already Begun

4 Steps for Facilitating a Digital Business Response

Gartner Recommended Reading


©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.