Gartner Research

Driving Digital Business Transformation for Industry Leadership: A Marketing Perspective

Published: 28 February 2019

ID: G00707392

Analyst(s): Marketing Research Team

Summary

Digital business is an existential imperative for some, and for others it will affect whether they realize future business success. Marketing leaders must support their enterprise’s strategy, enabling it to build a business model that capitalizes on digital business opportunities.

Table Of Contents

Overview

Key Findings

Recommendations

Analysis

Know the Fundamentals of Digital Business

Table 1: Industry Examples of Digital Business Transformation Initiatives

Every Function Plays a Role in Digital Business Transformation

Transformation Is an Ongoing Process That Has Already Begun

4 Steps for Facilitating a Digital Business Response

Gartner Recommended Reading

Evidence

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