Published: 25 February 2019
Collaboration across different functions in the organization is always important, but never more so than during product introduction. To be successful, technology product managers must use their influence to drive collaboration with key stakeholders both within and outside the organization.
Included in Full Research
- Why Is It Important?
- The ownership of positioning and messaging ultimately resides in product marketing; however, insights from product management are crucial to have the go-to-market strategy reflect the benefits and user experience the product enables. The product manager’s understanding of the full customer journey underpins this relationship.
- What Are the Common Challenges?
- What Does Success Look Like?