Gartner Research

Tech CEOs Must Drive Product Roadmaps With a FAB Framework

Published: 25 February 2019

ID: G00384307

Analyst(s): Peter Havart-Simkin


Tech CEOs at startups often focus on product features without considering competitive business benefits. Product planning with an agile FAB framework leads to improved benefit statements that are better able to neutralize competitors’ advantages.

Table Of Contents



  • Understand How to Build Agile FAB Frameworks to Develop Accurate Product Roadmaps That Better Reflect Customer Needs
  • Increase the Emphasis on Business Benefits During Product Development by Using Agile FAB Frameworks
  • Gain Deeper Insights Into Competitors’ Positioning Using Agile FAB Frameworks

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