Gartner Research

Product Managers Must Evolve Product Innovation Processes to Sustain Competitive Advantage

Published: 25 February 2019

ID: G00384719

Analyst(s): Gaurav Gupta


Continuously evolving technologies are resulting in demand for new features and upgrades at a rapid pace, which will require a change in strategy for product roadmap planning and execution. Technology product managers must evolve their product management practices to maintain competitive advantage.

Table Of Contents


  • Focus on Ecosystem Rather Than Just the Core Product
  • Leverage Data-Driven Insights for Decision Making
  • Incorporate Buying Behavior Into Product Development

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