Gartner Research

Tech Product Manager Topic Overview: Communicate Product Value

Published: 26 February 2019

ID: G00385170

Analyst(s): Ron Burns

Summary

Understanding how to connect product capabilities to customer value is critical to product introduction success. Successful product value propositions can be achieved by technology product managers leading collaborations on go-to-market messaging, demos and reference customers.

Table Of Contents

Analysis

  • Why Is It Important?
  • What Are the Common Challenges?
  • What Does Success Look Like?

Research Highlights

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