Gartner Research

Tech Product Manager Topic Overview: Size the Market Opportunity

Published: 26 February 2019

ID: G00385524

Analyst(s): Chris Meering

Summary

Understanding the size of the market opportunity is critical for product planning and securing executive support for investment. Technology product managers must be able to quantify potential market opportunities by identifying the total available market, and validate their analysis and assumptions.

Table Of Contents

Analysis

  • Why Is Sizing the Market Opportunity Important?
  • Common Challenges With Sizing the Market Opportunity
  • What Does Success Look Like?

Research Highlights

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