Gartner Research

Five Strategies for the CIO Building a Business Case for Data Monetization in Asset Management

Published: 01 March 2019

ID: G00382942

Analyst(s): Ali Merji


Asset management firms can deliver strategic value and competitive advantage by monetizing the huge amounts of data they possess and manage, but it isn’t easy. CIOs considering data monetization should evaluate the five strategies Gartner has identified for building the business cases they’ll need.

Table Of Contents


  • Five Data Monetization Strategies for Asset Management Firms
    • Strategy No. 1: Transact for Efficiency
    • Strategy No. 2: Contextualize for Competitive Advantage
    • Strategy No. 3: Share (Data) for Engagement
    • Strategy No. 4: Monetize for Market Shares
    • Strategy No. 5: Monetize for Creating New Markets
  • The Bottom Line

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