Published: 28 February 2019
ID: G00705695
Analyst(s): Marketing Research Team
Marketing leaders struggle to harness the potential of new data and technology in their personalization efforts. This case study describes how marketing leaders at Clorox identified high-impact moments in the consumer journey and ran iterative tests to find the most valuable uses of personalization.
Overview
Solution Highlights
Challenge
Solution
Mission-Critical Consumer Moments
Contextualized Brainstorming
Table 1: Clorox’s Personalization Hypothesis Generation Session
Minimum Viable Tests
Results
Recommendations
Implementation Tools
About This Research
Recommended by the Authors
Endnotes
Presentation Deck
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