Gartner Research

Journey Mapping Framework for Identifying Personalization Opportunities (Clorox)

Published: 28 February 2019

ID: G00705695

Analyst(s): Marketing Research Team

Summary

Marketing leaders struggle to harness the potential of new data and technology in their personalization efforts. This case study describes how marketing leaders at Clorox identified high-impact moments in the consumer journey and ran iterative tests to find the most valuable uses of personalization.

Table Of Contents

Overview

Solution Highlights

Challenge

Solution

Mission-Critical Consumer Moments

Contextualized Brainstorming

Table 1: Clorox’s Personalization Hypothesis Generation Session

Minimum Viable Tests

Results

Recommendations

Implementation Tools

About This Research

Recommended by the Authors

Endnotes

Presentation Deck

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