Gartner Research

Digital Performance Insight: Retail Europe — Competing With Amazon in Consumer Electronics

Published: 29 January 2019

ID: G00388061

Analyst(s): L2 Retail Team

Summary

Consumer electronics is one of Amazon’s core categories. Clearly a leader in the U.S., it faces strong competition in Europe. Amazon leads the Index in paid and organic search. But once on its site, Amazon lacks advanced guided selling features, presenting a gap for Index retailers to shine through.

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