Gartner Research

Small Business Research: Supplier Testimonial Videos

Published: 26 March 2018

ID: G00388292

Analyst(s): Marketing to Small Business Research Team


In this research, we answer the question "What types of videos are small business owners interested in watching?" Recognize that small business owners prefer to seek out how-to videos online because these videos are pragmatic and immediately applicable for owners.

Table Of Contents

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Small Business Owners Prefer How-To Videos

The Value of Testimonial Videos

Recommended by Authors

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