Gartner Research

Tech Product Manager Topic Overview: Analyze the Competitive Landscape

Published: 04 March 2019

ID: G00385647

Analyst(s): Scot Kim


To stay ahead of the competition, technology product managers must have a clear understanding of the competitive landscape. Technology product managers must have a systematic approach to gathering, analyzing and triangulating competitive data on a real-time basis.

Table Of Contents


  • Why Is Competitive Analysis Important?
  • Common Challenges
  • What Does Success Look Like?

Research Highlights

  • Gather Competitive Data to Answer My Hypothetical Questions
  • Analyze and Triangulate the Competitive Data Into Actionable Insights
  • Look Beyond the Obvious Competitors

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