Gartner Research

Tech Product Manager Topic Overview: Analyze the Competitive Landscape

Published: 04 March 2019

ID: G00385647

Analyst(s): Scot Kim

Summary

To stay ahead of the competition, technology product managers must have a clear understanding of the competitive landscape. Technology product managers must have a systematic approach to gathering, analyzing and triangulating competitive data on a real-time basis.

Table Of Contents

Analysis

  • Why Is Competitive Analysis Important?
  • Common Challenges
  • What Does Success Look Like?

Research Highlights

  • Gather Competitive Data to Answer My Hypothetical Questions
  • Analyze and Triangulate the Competitive Data Into Actionable Insights
  • Look Beyond the Obvious Competitors

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client