Gartner Research

Create and Communicate the Business Case for Market Insights (Keurig Green Mountain)

Published: 01 March 2019

ID: G00705646

Analyst(s): Market Insights and Analytics Research Team

Summary

Market insight leaders at Keurig Green Mountain develop business-centric cases to foster stakeholder buy-in and increase investment in insights.

Table Of Contents

Overview

Solution Highlights

Challenge

Solution

Network-Based Information Gathering

Business-Centric Insights Case

Facilitated and Tailored Discussion With Stakeholders

Results

Recommendations

About This Research

Presentation Deck

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