Gartner Research

Small Business Research: 2019 Trends in Owner Attitudes and Behaviors

Published: 01 March 2019

ID: G00705750

Analyst(s): Marketing to Small Business Research Team


Owners are making big plans for their business — despite an impending recession, increased competition and struggles to secure quality labor. Marketing leaders should use this report to understand how changes in owner confidence and behaviors will impact owner-supplier relationships in 2019.

Table Of Contents

Owner Confidence

Optimistic Owners

Business Challenges

Attitudes and Behaviors

Owner Spend

Plans for 2019

Emerging Segment: Serial Entrepreneurs and Multi-Business Owners

Mindsets and Values


Recommended by the Authors

About This Research

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