Gartner Research

Small Business Research: 2019 Trends in Owner Attitudes and Behaviors

Published: 01 March 2019

ID: G00705750

Analyst(s): Marketing to Small Business Research Team

Summary

Owners are making big plans for their business — despite an impending recession, increased competition and struggles to secure quality labor. Marketing leaders should use this report to understand how changes in owner confidence and behaviors will impact owner-supplier relationships in 2019.

Table Of Contents

Owner Confidence

Optimistic Owners

Business Challenges

Attitudes and Behaviors

Owner Spend

Plans for 2019

Emerging Segment: Serial Entrepreneurs and Multi-Business Owners

Mindsets and Values

Conclusion

Recommended by the Authors

About This Research

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

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