Gartner Research

Digital IQ Index: Watches & Jewelry Global 2019

Published: 19 February 2019

ID: G00388069

Analyst(s): L2 Watches & Jewelry Team

Summary

Watch and jewelry brands face unprecedented challenges from digital disruption and innovation. Leaders bulk up digital investments for brand awareness, while smaller independents and e-commerce holdouts lag. Brands must accelerate digital investments and evaluate the customer journey experience.

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