Gartner Research

Tech Product Manager Topic Overview: Prioritize Product Investments

Published: 06 March 2019

ID: G00386548

Analyst(s): Aapo Markkanen


Deciding which products or features should take priority over others is one of the most high-stakes tasks in product management. Technology product managers must find the right balance of market expertise, stakeholder input and data analysis to make prioritization decisions with confidence.

Table Of Contents


  • Why Is Prioritizing Product Investment Important?
  • Common Challenges With Prioritizing Product Investment
  • What Does Success Look Like?

Research Highlights

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