Gartner Research

Monitoring Personalization Perceptions With Consumer Diaries (eBay)

Published: 06 March 2019

ID: G00705692

Analyst(s): Marketing Research Team

Summary

Consumer diaries help eBay capture reactions to its personalized marketing communications and build empathy within the marketing team, leading to better-conceived personalized messages. Marketing leaders can use this case study to develop a consumer-centric personalization approach.

Table Of Contents

Overview

Solution Highlights

Challenge

Business Context

Consumer Behavior Checks

Holistic Marketing Communications Reviews

Results

Recommendations

About This Research

Recommended by the Authors

Presentation Deck

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