Published: 06 March 2019
ID: G00705692
Analyst(s): Marketing Research Team
Consumer diaries help eBay capture reactions to its personalized marketing communications and build empathy within the marketing team, leading to better-conceived personalized messages. Marketing leaders can use this case study to develop a consumer-centric personalization approach.
Overview
Solution Highlights
Challenge
Business Context
Consumer Behavior Checks
Holistic Marketing Communications Reviews
Results
Recommendations
About This Research
Recommended by the Authors
Presentation Deck
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see Guiding Principles on Independence and Objectivity.