Published: 01 March 2019
Analyst(s): Marketing to Small Business Research Team
To successfully target women-owned businesses, marketing leaders need insight into female small business owners’ motivators, business challenges and interests for brand engagement. Use this report to gain critical customer-understanding information.
Table of Contents
Why Brands Should Take Notice
Women Entrepreneurship on the Rise
Industry, Age and Profession
Motivators and Challenges
Satisfaction and Flexibility
Tactics for Reach and Resonance
Creating High-Value Brand Engagements
Gender-Based Image Preference
Recommended by the Authors
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