Gartner Research

Small Business Research: Marketing to Women-Owned Businesses

Published: 01 March 2019

ID: G00705755

Analyst(s): Marketing to Small Business Research Team


To successfully target women-owned businesses, marketing leaders need insight into female small business owners’ motivators, business challenges and interests for brand engagement. Use this report to gain critical customer-understanding information.

Table Of Contents

Table of Contents

Why Brands Should Take Notice

Women Entrepreneurship on the Rise

Supplier Loyalty

Audience Demographics

Industry, Age and Profession

Business Revenue

Motivators and Challenges

Satisfaction and Flexibility

Pain Points

Tactics for Reach and Resonance

Creating High-Value Brand Engagements

Gender-Based Image Preference

Channel Effectiveness


Recommended by the Authors

About This Research


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