Gartner Research

Survey Analysis: CMOs Investing in Innovation Cite the Most Return

Published: 05 March 2019

ID: G00361032

Analyst(s): Elizabeth Shaw

Summary

Companies large and small made big investments in innovation this past year — and two-thirds will invest even more in 2019. New Gartner survey data reveals how much CMOs are increasing their innovation budgets and how they are investing those dollars to drive tangible results.

Table Of Contents

Survey Objective

Data Insights

  • Marketers Investing in Innovation Are Seeing the Most Return
  • CMOs Continue to Increase Their Marketing Innovation Budgets
  • Small and Midsize Businesses Report a Focused Intent on Innovation
  • Methodology
  • Definitions

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