Gartner Research

Exploit Rich Software Usage Data to Accelerate Customer Demand

Published: 05 March 2019

ID: G00382299

Analyst(s): Kristin Von Manowski , Christy Ferguson


Software usage data can be used to improve customer insights and grow revenue, yet it is often overlooked. Technology product marketers must work with product management to leverage key metrics to improve targeting, personalize messaging and drive demand generation success.

Table Of Contents
  • Key Challenges



  • Identify the Most Valuable Customer Product Utilization Metrics
  • Automate the Integration of Key Metrics and Enable Usage Analytics
  • Incorporate Usage Data to Drive Highly Targeted Engagement

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