Gartner Research

Market Insight: Strategic Alliances With Digital Business Consulting Providers Are Critical to Growth

Published: 05 March 2019

ID: G00379619

Analyst(s): Chrissy Healey, Brendan Williams

Summary

Alliances can spur growth, but many tech CEOs struggle to make headway with top digital business consulting services providers. Tech CEOs must take a strategic approach to identifying potential partners and must clearly demonstrate how the alliance will benefit the consulting provider.

Table Of Contents

Analysis

  • The Connection Between Alliances and Growth
    • Tech CEOs Must Understand DBCS Providers’ Market Strategies and Align Their Value Propositions and Messaging Accordingly
    • Understanding DBCS Providers’ Market Strategies
    • With Alliances and Partner Programs, Tech CEOs Get Out What They Put In

Background and Context

  • The Importance of Establishing Strong Alliances With Consulting Providers

The Impact

  • Taking Advantage of Network Effects to Strengthen Their Strategic Position Over the Long Term

Conclusion

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