Published: 06 March 2019
Analyst(s): Marketing to Small Business Research Team
As small business marketers begin to target messages, they must consider owner data concerns. Data privacy is top of mind, and many owners are skeptical of supplier data usage. Gain owners' trust by explicitly asking owners for data access and being transparent in collection and intended use.
Trust Is Earned
Not All Data Is Equal
Acquiring Data: Best Practices for Online Forms
Offer Fair Value
Be Honest and Transparent
Recommended by the Authors
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