Gartner Research

Generating Forward-Looking Insights to Drive Strategy

Published: 11 March 2019

ID: G00702372

Analyst(s): Market Insights and Analytics Research Team

Summary

Market insights and analytics leaders can equip their teams to drive long-term organizational strategy by implementing a forward-looking insights engine that coordinates with strategic planning.

Table Of Contents

Rising Demand for Forward-Looking Insights

Defining Forward-Looking Insights

How Forward-Looking Insights Differ From Traditional Insights

How Forward-Looking Insights Interact With Strategic Forecasts

How MI and Analytics Can Collaborate With Strategy

Independent, Strategy-Owned

Independent, MI-Owned

Strategy-Owned, MI-Supported

Full Partnership

Conclusion

Recommended by the Authors

About This Research

Endnotes

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