Gartner Research

Forecast: Key Analytic Application Software, Worldwide, 2017-2022

Published: 12 March 2019

ID: G00378640

Analyst(s): Hai Swinehart, Eric Hunter, Alys Woodward, Julian Poulter, Jim Hare

Summary

Analytics and artificial intelligence will become pervasive in the form of analytic applications that target specific business decisions. This forecast helps technology product managers prioritize and support their investments in analytic applications in four market segments.

Table Of Contents

Forecast Data Summary

Analysis

  • Analytics Is Evolving Toward AI and Is Strategic Within Applications
  • Lines Are Blurring Between Analytic Applications and Enterprise Applications
  • Analysis by Segment
  • Marketing Analytics
  • Sales Analytics
  • Supply Chain Analytics
  • Workforce Analytics

Assumptions

  • Marketing Analytics
    • Company Adoption
  • Sales Analytics
    • Organizational Expansion
  • Supply Chain Analytics
    • Functional Expansion
  • Workforce Analytics
    • Company Adoption

Methodology

  • Methodology
  • Forecast Influencing Factors
  • Definition of Analytic Application Software
    • Marketing Analytics
    • Sales Analytics
    • Supply Chain Analytics
    • Workforce Analytics

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