Gartner Research

CMO Spend Survey 2018-2019: U.K. CMOs’ Budgets Hold Steady Despite Continued Brexit Uncertainty

Published: 13 March 2019

ID: G00378405

Analyst(s): Joseph Enever , Ewan McIntyre

Summary

Despite growing concerns over Brexit and other macro political and economic uncertainties, U.K. marketing expense budgets held their ground in 2018. Marketing leaders should proceed with caution and realign focus on marketing programs that are the most important for long-term success.

Table Of Contents

Survey Objective

Data Insights

  • U.K. CMOs Breathe a Collective Sigh of Relief as Budgets Hold Ground in 2018
    • Brexit and Other Macro Environmental Uncertainties Remain, Despite U.K. Marketers’ Optimism
  • U.K. Marketers Double Down on Digital Advertising
    • What’s Cost-Effective May Not Always Be Marketing-Effective
  • Nearly One-Third of U.K. Marketing Budgets Are Invested in Martech
  • Methodology
    • Additional research contribution and review:

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