Published: 12 March 2019
ID: G00703706
Analyst(s): Marketing Research Team
Marketing often struggles to create seller-valued enablement materials, which leads to customers receiving inconsistent information. This report will help marketing leaders create sales enablement materials that foster high-value customer interactions.
Create Enablement Tools Sellers Want to Use
Focus Support on Sellers’ Most Challenging Moments
Reflect the Needs of Different Groups of Sellers in Your Sales Support
Support High-Value Customer Interactions
Link Sales Enablement to Customer Tasks
Provide Consistent Information Across Channels
Conclusion
About This Research
Endnotes
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