Gartner Research

Magic Quadrant for Global Marketing Agencies

Published: 14 March 2019

ID: G00355877

Analyst(s): Jay Wilson , Ewan McIntyre , Laurel Erickson , Elizabeth Shaw

Summary

As CMOs strive for customer experience wins and revenue results, global marketing agencies are adding capabilities to meet these new demands. Marketing leaders seeking a global agency for strategies and solutions across the customer journey can use this research to guide their selection process.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Accenture Interactive
    • AKQA
    • Cognizant
    • Deloitte Digital
    • Digitas
    • Epsilon Agency
    • Havas
    • Huge
    • IBM iX
    • iCrossing
    • Isobar
    • Merkle
    • Mirum
    • MRM//McCann
    • Ogilvy
    • PwC Digital Services
    • RAPP
    • R/GA
    • VMLY&R
    • Wunderman Thompson
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Agencies to Watch

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

  • Agencies Adapt to Serve the Multipurpose CMO
    • Two Preferred Approaches: Digital Transformation Versus Performance Marketing

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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