Gartner Research

Gartner Magic Quadrant for Global Marketing Agencies

Summary

As CMOs strive for customer experience wins and revenue results, global marketing agencies are adding capabilities to meet these new demands. Marketing leaders seeking a global agency for strategies and solutions across the customer journey can use this research to guide their selection process.

Published: 14 March 2019

ID: G00355877

Analyst(s): Jay Wilson Ewan McIntyre Elizabeth Shaw Laurel Erickson

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Accenture Interactive
    • AKQA
    • Cognizant
    • Deloitte Digital
    • Digitas
    • Epsilon Agency
    • Havas
    • Huge
    • IBM iX
    • iCrossing
    • Isobar
    • Merkle
    • Mirum
    • MRM//McCann
    • Ogilvy
    • PwC Digital Services
    • RAPP
    • R/GA
    • VMLY&R
    • Wunderman Thompson
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Agencies to Watch

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

  • Agencies Adapt to Serve the Multipurpose CMO
    • Two Preferred Approaches: Digital Transformation Versus Performance Marketing

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision
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