Published: 12 March 2019
Analyst(s): Marketing Research Team
To lead the future workforce, marketing leaders must monitor key trends that impact the workforce, manage critical skills to support digital transformation, attract and retain key talent segments to gain competitive advantage and adapt leadership style to meet the workforce’s evolving needs.
Monitor Key Trends That Will Impact Your Workforce
Scan the External and the Internal Environment
Maximize Organizational Collaboration
Manage Current and Emerging Critical Skills to Succeed in the Future
Identify and Address Competency Gaps
Prioritize Digital Dexterity Over Technological Know-How
Advance Social-Creative Skills, Not Just Technical Skills
Attract, Engage and Retain Key Talent Segments
Help Candidates Make Better Career Decisions
Make Inclusion and Diversity Integral to the Team
Create a Compelling Employee Experience
Adapt Leadership Style and Work Structure to Meet Evolving Needs
Embrace an Enterprise Leadership Approach
Apply Connector Manager Principles for Effective Coaching
Table 1: 6 Key Principles for Developing and Supporting Connector Managers
Organize for Agility
Table 2: 4 Key Components of Workforce Agility
Strengthen Organizational Culture to Manage the Next-Generation Workforce
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