Gartner Research

What the ‘Dynamic Shortlist’ Means for Technology Product Marketers

Published: 15 March 2019

ID: G00387643

Analyst(s): Hank Barnes


90% of survey respondents involved in technology selection said they add vendors to “shortlists” after initially narrowing the list of vendors being considered. Technology product marketers must help their sales teams adapt to this dynamic through proactive efforts.

Table Of Contents


  • Key Insight
  • What You Need to Know
  • What You Need to Do
  • Adapt to the New Shortlist Reality

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