Gartner Research

Gartner Mobile Marketing Scenario, 2019

Published: 14 March 2019

ID: G00361072

Analyst(s): Mike McGuire

Summary

Marketing leaders need to converge disparate tactics into a coherent, mature program. A winning program takes advantage of consumer trends and mobile-tuned tools and techniques to fully engage customers and prospects at any stage in the buying journey.

Table Of Contents
  • Mobile Marketing Succeeds by Linking Consumers’ Online and Offline Selves
  • Mobile Marketing Success Is Founded on Analytics
  • Mobile Marketing Must Be Trustworthy to Be Effective
  • Don’t Confuse Proximity With Permission
  • Mobile Marketing Delivers Value for the Customer and the Marketer

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