Gartner Research

Top 10 Strategic Technology Trends for 2019: Midsize Enterprises Are Using Augmented Reality to Get Started With Immersive Experiences

Published: 15 March 2019

ID: G00373507

Analyst(s): Joe Mariano , Federica Troni , Marty Resnick


Immersive experiences can be a great benefit for midsize enterprises, but most continue to struggle to advance past the pilot phase. In this research, we discuss how MSE CIOs can get started with immersive technology.

Table Of Contents
  • Key Challenges



  • Align AR Investments With Business Outcomes and Proven Use Cases
  • Focus on One Use Case and Identify a Subject Matter Expert
    • MVP Checklist
  • Consider Hardware Only After Identifying Use Cases

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