Gartner Research

How to Select a Managed Service Provider for Programmatic Advertising

Published: 15 March 2019

ID: G00375160

Analyst(s): Andrew Frank , Lizzy Foo Kune


As organizations move away from the agency-of-record model, they face challenges in adapting internal resources. Marketing leaders should use the STARR framework to learn how to select the right managed service provider to bolster programmatic media efforts.

Table Of Contents
  • Key Challenges



  • Establish Measurement Standards
  • Encourage Partner Transparency
  • Promote Vendor Accountability
  • Operate in Real Time
    • Technology
    • Responsiveness and Support
  • Reach the Audience at Scale

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