Gartner Research

Market Opportunity Decision Framework for Tech CEOs: Augmented Reality and Virtual Reality Use Cases

Published: 18 March 2019

ID: G00377481

Analyst(s): Annette Jump


Revenue-generating deployments for immersive experiences are still limited, and projects can be expensive and complex to deliver. Tech CEOs of immersive technology providers can use Gartner’s decision framework to select use cases for investment with the highest revenue opportunities.

Table Of Contents


  • Top Five Use Cases for Augmented Reality and Virtual Reality
  • Gartner Decision Framework for AR/VR Use Cases
  • Framework for an Immersive Solution Focus

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