Gartner Research

How Data and Analytics Leaders Must Address Emotional Impacts to Foster a Data-Driven Culture

Published: 20 March 2019

ID: G00381084

Analyst(s): Alan D. Duncan


Digital business depends on success with data and analytics, yet the major barriers to success are largely cultural and behavioral. Data and analytics leaders can help organizations overcome these emotional and psychological resistance factors and foster a more data-driven culture.

Table Of Contents
  • Key Challenges



  • Connect Emotionally With Stakeholders, and Engage Them With Both Collective and Personal Benefits
  • Mitigate the Psychological Responses That Inhibit Engagement With Data
    • Threat, Fear and Anger
    • Cognitive Biases
  • Apply Critical Thinking When Presenting the Results of Analysis

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